How to Boost your Website Ranking with Google Plus

After the start of Google Plus about ten years ago, the social platform of Internet, Google has done a lot. In December 2012, Google Plus has already reported 500 million users and is growing as fast as Facebook. 

 

But why should you become an account with Google Plus if you are already represented in various other social media platforms? This is exactly the question I asked myself and I was looking for the advantages and disadvantages of Google Plus for business owners.

An advantage of social media platforms is the possibility of customer retention and the exchange with colleagues and experts from the industry. Google Plus is nothing new, but it has made it very easy for users to implement this concept successfully. The organization of his contacts in circles is basically nothing else than creating groups in Facebook, but with much less effort. You should know about how to use your circles effectively to reach the right people with your messages.

Another nice feature, which finds more and more followers are so-called "Hangouts". These video conferences include a huge potential: webinars, worldwide exchanges with other artists, personal customer discussions and much more. Through this personal exchange interesting contacts can be made and a very close customer relationship can be established.

The one advantage of this social network is to rank on the first page of the search results leads to the fact that you get more visitors on your own website and therefore even more customers is well aware of everyone.

So the question is how you can improve ranking through Google Plus? For instance, Alex has taken the affordable sublimation printing services at Subimage Sublimation and was very satisfied with it. That is why Alex gives a +1 for the Subimage Sublimation. Emily is looking for a sublimation services at Google. Since Emily is friends with Alex on Google Plus, the Subimage Sublimation is listed higher in the search results and gets the addition "Alex gives +1".

As you can see, your ranking is improved as you get +1, the more people you take into their circles, and the other increases the likelihood that more visitors will click on your search result.

With Google Plus, it is also possible to link Picasa, the Google Pictures service, with its Google Plus account so that your pictures in the public albums can also be found in search results. And what better for a photographer if his works, including the comments and + 1's, are displayed directly on Google? Clicking on the website is almost guaranteed.

Another advantage of Google Plus is the seamless integration into other Google services. This makes it possible to link your website or blog to the Google Plus profile to display the results of a search with a picture. If you link your Google AdWords ads with its Google Plus profile, the + 1's will be displayed as an extension in the Google Ads. These additions further increase the click rate.

Google Plus is currently on the right track with 500 million members, even if it will take a while for Facebook to be the number 1 social platform, if any. For business owners, however, Google Plus is already very interesting and I would recommend anyone to a Google Plus account to collect diligently + 1's. For Google will continue to play the advantage of being the most important search engine in the world, so that it can be expected that the number of personalized search results will increase even further in the future.

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How to optimize your images for websites

Why should you optimize images for the web? 

As all you know that optimized website makes it easy for search engines to index their content correctly. Optimized images reduce the loading time of website. Sometime website load at fast speed but non-optimized images takes long time to display. If images are not optimized, a crawler can not read or interpret any image.

There are some techniques of image optimization that you can use on your website. Let us discuss one by one: 

1. Give a meaningful title to your image
Yes, you can see what is shown in the picture. And yes, we still need a title that reflects exactly that. This is primarily not a plus point on your SEO, but an advantage for your visitor. If the mouse pointer moves over the image, this description becomes visible.
By the way, you can still include keywords in this description, which are important for your SEO.

2. Give an alt attribute tag to your image

The alt attribute is an absolutely indispensable service to your followers with visual impairment. Browsers read this description so that it is clear what is on the picture.

So if your website works as barrier-free, you do not get around this point. If this is not absolutely necessary, be a nice person and make it easy not to discriminate against anyone. It helps the visitor to know what the picture is about, if the image is not loaded.

3. Put a meaningful caption
Since images should support your article, it is good if your readers understand it. For most images this should not be a problem. For example, if an article is used to grind doors, the reference to the image of a ground door can be easily made. It is different when a person is presented with pictures that are not immediately recognizable to everyone. It is also possible to present a complex situation requiring explanation.

A caption explaining what is happening in the picture helps here. And since you do not know what is easy for the one and for the other difficult to understand, you should basically put a caption.

With most CMS it is quite easy to do that. Here in the example: WordPress. You can easily add title, caption, and alt attribute:

4. Use a relevant filename

The image file itself should have a file name that contains keywords that are relevant to your article. So if your image is called 20150510-DSC1316.jpg, change the name to something that represents the content. Always think about what keywords you would use to find the image. Why? If search queries and file names match, the chance is higher that your image appears in the Google Image Search.

5. Pay attention to the file size
This point is very important. If you use image files, which are very large, pass two things:
First, loading the page on which the image is located will be much slower than with a smaller file. Visitors to your site will often not have the patience to wait. It has a negative impact on your technical SEO.

Measure your image by size not by the dimensions of the image, but the file size, measured in kilobytes. The dimensions of an image may not exceed the maximum size in which they are used on the website. Thus, if an image is displayed on the desktop version of a site with 1,000 x 1,000 pixels, but with 320 x 320 pixels on a smartphone, it must be in the maximum size of 1,000 x 1,000 pixels. If it is larger, it wastes storage space and extends the charging time. If it is smaller, the maximum display results in unsightly quality losses.

This method always has a hook. Each image is loaded in full size, even with a smaller image. Responsive design, or not. With tools like imgix you can take help. This will allow your images to be hosted on a server and used as needed by the View port size. This saves space and makes your website faster.

6. Use the correct file format
There are only a small number of relevant formats for displaying images on websites: .gif, .jpg and .png. And so you use it optimally:

• .jpg for background graphics and photos
• .png or .gif for layout graphics

7. Reduce the quality
This sounds antithetical, but helps. Of course, it is not made so that it strikes. I'm talking about a reduction to 80%. This is standard for .jpg files in any reasonable image processing tool and is usually queried when saving. This saves space and ensures shorter loading times. A fact, which Google also appreciates.

Tools that do this work for you are e.g. PNGGauntlet.

8. EXIF and meta tags
Photos are usually provided with additional information like EXIF and meta tags. This information occupies space and does not provide any benefit when used on your site. What to do? Quite simply: away with it. You can use tinypng for this.

9. Use icons as fonts and not as graphics
Icons – used in the right place – contribute to the better usability of a website and to better understand their content. Unfortunately, they are still used as graphics in most cases. These graphics want to be loaded on the one hand and scaled on the other. The latter is not possible without loss of quality. How nice that there are Web fonts. They are vector-veiled so on the one hand require little memory and are, on the other hand, freely scalable.
So whenever you use icons, do it as a web font. It is also possible to use ready-made sets like Font-awesome or Icon-Font generators like Fontello.

10. Use the picture element wisely
The HTML5 picture element is not supported by all browsers. Older versions of Firefox, Chrome and Safari are as problematic as Internet Explorer. It should therefore be carefully considered whether it makes sense. Otherwise, you may block important visitors / customers.
Would you like to use the picture element today, as we do on this website? Then the JavaScript plugin picturefill is your solution to allow older browsers to exchange image files.

My personal opinion:
For photos and graphics, a fire-and-forget mentality is counterproductive. The above example show that there is a lot of potential for optimizations. As with all rules, however, the standards should also quickly pass into flesh and blood. So do not be afraid and fresh to the work!

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What's New in Visual Studio 2017

Microsoft is celebrating the twenty-year anniversary of Visual Studio with a two-day launch event. Within the framework of this program, Visual Studio 2017 was finally released. What this means for developers, let's take a closer look. 

The wait is over:  

Visual Studio 2017 is now available for download. Between November 16, 2016 and February 7, 2017, Microsoft had released a total of six release aspirant for the development environment. Accordingly, there are no new functions in the RTM version, which are not already known from the previous RCs. Still, take a look at the highlights in Visual Studio 2017. 

Visual Studio 2017 - that's in it 

For example, Microsoft's IDE users can look forward to new real-time features that enable live testing of devices and immediate dependency testing. Visual Studio 2017, together with Xamarin, is dedicated to the development of mobile iOS, Android and Windows applications. The so-called Roaming Extensions Manager has an overview of all available extensions. 

In addition, there were a number of enhancements for .NET, including an optimization of the usability of the .NET core and ASP.NET core tooling and optimizations for NuGet. The project design process has also been simplified. 

In addition, there is an enormous productivity boost thanks to Intelligence, code navigation and debugging improvements. In addition, there are a number of new features that are designed to provide more productive JavaScript development in Visual Studio 2017. Developer Analytic tools have also been enhanced to better reflect the impact on users. In addition, the .NET core and docker workload has been optimized and the overall quality of the .NET Core Tools improved in Visual Studio 2017. 

Speaking of .NET Core Tools: 

There was an exciting new development. Although the core frameworks were released in version 1.0 in June 2016, the .NET Core Tools remained in the preview stage. But now the tools for .NET Core, ASP.NET and Entity Framework Core have reached RTM status with Visual Studio 2017 at the same time. 

In the course of the release, Microsoft also provides updates for Team Foundation Server 2017 and for the Visual Studio Mobile Center. The fourth preview of Visual Studio for Mac has also been released. More info can be found in the blog post. 

The Microsoft partners were also diligent and have developed more than 700 extensions for VS 2017, which can be downloaded via the Visual Studio volume. As before, there is also the free version of Visual Studio Community 2017 for developers as well as the commercial variants Visual Studio Professional 2017 and Visual Studio Enterprise 2017. 

You can find detailed information about all the changes and changes in Visual Studio 2017 in the corresponding blog post in the .NET blog.

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What is SQL (Structured Query Language)?

SQL or Structured Query Language is a language which is used to communicate with a relational database. It provides a way to manipulate and create databases. It is a database language used for database creation, deletion, fetching rows and modifying rows etc. sometimes it is pronounced as se-qwell. It appeared in 1974. It is used like commanding language to access databases.

Usages of SQL

• To execute queries against a database
• To retrieve data from a database
• To inserts records in a database
• To updates records in a database
• To delete records from a database
• To create new databases
• To create new tables in a database
• To create views in a database

SQL doesn't have loop or conditional statement.

Subsets of SQL

1. Data definition language (DDL)
2. Data manipulation language (DML)
3. Data control language (DCL)

1. Data definition language (DDL) allows you to CREATE, ALTER and DELETE database objects such as schema, tables, view, sequence etc.

2. Data manipulation language (DML) makes user able to access and manipulate data. It is used to perform following operations.

• Insert data into database
• Retrieve data from the database
• Update data in the database
• Delete data from the database

3. Data control language (DCL) allows you to control access to the database. It includes two commands GRANT and REVOKE.

GRANT: to grant specific user to perform specific task.

REVOKE: to cancel previously denied or granted permissions.

Type of operators available in SQL:

1. Arithmetic operators
2. Logical operators
3. Comparison operator

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What is PPC? How PPC Works?

PPC Stands for "Pay Per Click," and is used in online advertising. PPC advertisements generate revenue for Web publishers each time a visitor clicks on an ad. Banner ads, Flash ads, and textual ads can all be used to generate pay per click revenue for publishers. 

Many search engines also use the pay per click model, showing sponsored results along with other relevant results for searches. PPC is an attractive model for advertisers because they only have to pay for actual traffic generated by their ads.

With PPC, you’re not paying for a promise, and you’re not paying to load an ad onto a page. You’re paying for an actual result, a click. With PPC, you don’t pay if nobody sees your ad, and you don’t even pay if someone does see it but doesn’t click. You pay only when someone clicks your ad. In the business, people talk about buying clicks because that’s just what they are doing. You’re paying a PPC company each time someone clicks a link pointing to your Web site.

Some PPC companies have taken to referring to each click as a lead, but that’s just hype. A lead in sales-talk is someone who has expressed an interest in your product or service. No sales professional would regard the visitor, at this click stage, as having expressed enough interest to have risen to the level of being a sales lead. Nonetheless, you are paying for a particular action. Someone sees your ad, clicks the ad, and views your site. Certainly, now and then, people won’t arrive at your site - they may click and then cancel before your page fully loads. But generally speaking, a click is the same as a visit. 

Here’s how PPC works:

1. The advertiser joins a search engine’s PPC program and “loads” the account with some money — say, $50 (though some companies’ PPC budgets are in the hundreds of thousands, even millions, of dollars a month).

2. The advertiser creates a small text ad (in some cases, PPC can include images).

3. The advertiser specifies with which keywords the ad should be associated.

4. The advertiser specifies how much he’s willing to pay each time someone clicks on the ad.

5. Later, someone arrives at the search engine, enters one of the keywords or keyword phrases specified, and clicks the Search button.

6. The search engine finds the matching ads and places them on the results page.

7. If the searcher clicks the ad, he is taken to the advertiser’s Web site, and the advertiser is charged for the click.

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What is Social Media Optimization(SMO)? How to improve Your SMO?

Online marketing is all about awareness and visibility. Most of the time, people find your small business online in one of three ways:

• Your company comes up early in search engine results,
• You’re mentioned or recommended by another person or website they visit, or
• They already know about your company and go looking for you

Search engine optimization (SEO) is a set of strategies with the broad goal of bringing more people to your website the first way, by improving your search engine rankings. Social media optimization (SMO) can be one part of SEO—but it also contributes to all three ways people find you online.

SMO is the most important part of Digital marketing.

Why SMO ?

• SMO was originally designed to drive traffic from social media sites such as bookmarking sites and social networks. 
• However, SMO is now significantly more important and not simply because social networking has grown but because SMO also improves SEO performance. 
• Good SMO will drive traffic from both direct social site referrals and from search engines.
• Working with SMO can help you strengthen your brand and boost visibility, as well as generate leads and increase sales.
• Optimizing your social media builds both familiarity with and trust for your business, because consumers will see you not only mentioned, but recommended by others.

As outlined in Wikipedia - 

The core purpose of SMO : SMO is similar to search engine optimization in that the goal is to generate traffic and awareness for a website. 

In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.

Easy & Basics Steps to Improve your SMO

If you want to improve SMO, then I would recommend you the following easy steps which provide a good benchmark against which you can assess and plan your current SMO activity.

1. Reputation 

• Reputation is also about how you engage and support people.
• Undertaking thorough research and producing original content or present quality content. This will make you a respected and qualified source.
• Your reputation will be enhanced if you openly share your content and expertise including content that is not your own, engage with others through discussions and commenting, and if you are friendly and helpful to people.  

2. Engagement 

• Actively engage with your audience. This can include commenting, mentions, shares, likes, and plus ones. 
• No one is as smart as everyone so share other peoples' content and provide a good user experience by providing feedback and comments.
• You need to target the networks with which to interact and make it easy for people to interact. 
• Asking users to create accounts on your site will discourage users from commenting so use existing social logins such as LinkedIn or tools such as Disqus.
• You can also encourage people to engage with a call to action, for example if you find this article helpful please share it. If you think I have missed anything please add your comments below. 

3. Authority 

There are many aspects to authority. 

• Search engines are interested in ascertaining what individuals and brands are seen as authoritative and trusted by real people on the Internet. The most obvious example of a move in this direction is Google Authorship. 
• Setting up Google Authorship can help establish you as an expert and show your profile prominently in search results. 
• You can also enhance your authority and the value of content through social proof. In essence the more your content is shared through plus ones, retweets, bookmarks or likes the more it indicates the value and usefulness of your content. It may also encourage others to read your content. 

4. Leadership 

• To me leadership is about high quality research, thinking and original content production. 
• A leader will research everything they can about their areas and share thoughtful insights which will add value to your audience. Poor quality content will be perceived as such and as a consequence will not be shared.
• As a leader you can also create value for your audience through content curation. This means adding value to content by providing a summary, adding context or a perspective to the content you are sharing. 

5. Social 

• Build high quality networks, quality potentially matters more than quantity. 
• Seek out the experts in your field, read what they say, engage them in debate and share your ideas. 

6. Media platforms

• It is important you focus on the right platforms and communities
• Where does your audience hang out? Find and focus on the platforms, communities and groups where your audience hangs out.
• Some platforms are far more effective in improving the SEO benefits of SMO than others. 

7. Optimization 

I have included below some of my thoughts on the practical and technical aspects of optimizing your SMO below.

• Share buttons - make it easy to share for users by adding share buttons to your content. You should also show the numbers of shares to demonstrate social proof.
• Social Icons - group and display your social icons in a prominent place on your site.
• Subscription options - group together subscription options such as email, RSS, and newsletters.
• Shareable content -  some content is more readily shareable such as infographics or 5 top tips articles. I think this is partly because it is short and scannable. However, I hope and believe longer but well written content will also be shared.
• Social login - use social login options to make it easy for users to comment.
• Rich snippets - social networks pull in rich snippets, data designed to summarise the content of a page. These are very useful for users. The different social networks pull in this data in different  ways. Facebook uses OpenGraph, Twitter uses Twitter Cards and Google Plus will take values from OpenGraph, you just need to set up your authorship profile for your rel="author" tag to work correctly.  If you use WordPress you can use the Yoast plugin to manage and optimise these rich snippets 
• Title tags - Optimize your title tags for sharing, especially on Twitter where there is a character limit and include your name.
• Images - they really do say more than a thousand words. Include images that add value and include an image that can be used as a thumbnail for your content.

I think these are really useful for reviewing your approach to integrating social media marketing into a website.

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What is SEO? What is its importance? Why there is need to learn about SEO?

You are might be confuse by number of questions. I will answer your each and every questions that bothering your mind.

First of all, what is the abbreviation of SEO? You must know about it. It is the part of Digital Marketing.

SEO stands for Search Engine Optimization. 

Now what is Search Engine?

Technically speaking search engine is a computer program that retrieves documents or files or data from a database or from a computer network. I think you are bit confusing about this technically language. Simply, search engine the engine where you type something what you are looking for and you get relevant result according to your query that you have typed in engine.

Let us take an example, you want information about a computer. Then you will type what is computer, or what are kinds of software in computer. After the query whatever you typed, relevant will come at an instant.

Examples of Search Engine : Google, Bing, Yahoo, Ask.com, and more search engines.

What are some types of Search Engine :

The basic types of search engines include - Web crawlers, meta, directories and hybrids.

1) Web Crawlers : Crawlers, or spiders, are the most common type of search engine. Crawlers are user friendly and produce a large number of results. These can be manipulated with search engine optimization, a ranking system used to organize search results. Filtering through the huge number of search results can be difficult for inexperienced users looking for specific information. Examples of crawlers are Google and Bing.

2) Meta Engines : Meta engines search multiple search engines at the same time to get a composite list, and includes engines like Dogpile. 

3) Directories : Directories are run by humans instead of bots and programs. Human editors review each page or item submitted to be included to ensure that the results are relevant and high quality. Examples of directories include Open Directory Project and LookSmart. 

4) Hybrids : Hybrids are a combination of crawlers and directories that either give you a choice between the two result groups or mix the groups together. Some hybrids include Yahoo Directories and MSN Search.

These all are about search engine. Now question is arising that how search engine works? I will tell you about this in another section. 

What is Search Engine Optimization (SEO)?

SEO is the part of internet marketing. It is the technique or process via this we can improve website visibility in major search engines like Google, Yahoo, and Bing etc.

Types of SEO - 

1. On Page Optimization

2. Off Page Optimization

What is On-Page Optimization?

On page optimization is very important part of SEO & play a vital role in the improvement of SERP (Search Engine Result Page).  We can whatever changes made by us in coding or internal part of our webpage call on page for instance content adding, meta tag placing, meta description, image alt tag etc.

What is Off-Page Optimization?

We can say on page is the soul than its body without off page its quite difficult to get higher position in search engines for competitive keywords. In a simple language we can say off page optimization don’t allow you to make any changes in the website. It’s the process of building quality links, forum discussion, article, directory, bookmarking etc to boost the rank of your website.

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