12 Rules for Building Strong Backlinks to your Website

Saturday 25 March 2017
When I started optimization of my own website, I did not know about how to get backlinks. I did not even know at the beginning what these damn backlinks really are. Why should I build backlinks? Why is everybody talking about it?
 
After some research I have found some blogs that have explained the meaning of backlinks.

Generating backlinks can be enormously important to get ahead of Google search. But I still did not know how to generate such backlinks! I've learned a lot about the topic of link building over the past few years and was able to test a lot.

That is why I present you today my great contribution on the subject of link building. In this blog post I have written about how you can generate backlinks to make your site more popular in the major search engines.

Since there are a lot of possibilities to generate backlinks, I have put together some well-known and successful link building strategies.

Each strategy has advantages and disadvantages, and ultimately everyone needs to know for themselves what strategy they prefer. Backlinks should not only push the ranking in the Google search, but also bring visitors to your website.

For a successful search engine optimization is now much more necessary and there are countless ranking factors which can lead to a good placement. Some of them can be read here:

According to the study and my own experience, I can say that good backlinks boost every website ranking in the Google search engine. This is why it is still important today to use good search engine optimization for good link building.

But What is Actually a Backlink?

Backlink refers to an incoming link to a web page that links to it from another web page. For instance, A link from page A to page B is therefore a backlink for page B. A link on the Internet can be viewed as a kind of recommendation. Page A sets a link on page B, thus recommending a page B.

The more "recommendations" a page gets from other websites, the better this is in the eyes of Google. It is important, however, from which website this "recommendation" comes from. If your parents recommend a good dentist, this recommendation is worth more than if a trustworthy money shark recommends a financing loan.

Google is similar and evaluates the quality of websites from which you get a backlink. In order to evaluate whether the link-giving website is a high-quality page, it is important to know how a good and natural backlink profile of a website looks like. Websites that have a heavily manipulated link profile run the risk of being punished by Google, and such links can be very harmful.

Of course, when evaluating the backlink profile of a web page, you can also use metrics, such as the domain authority of Moz.com.

In this post, however, I would like to show you how a possible natural backlink profile can look, so that you can even better evaluate web pages from which you can have a backlink.

12 Rules for Building Backlinks

When building backlinks, a lot can go wrong and some rules should be observed for a successful link building. I have summarized some of the most important suggestions.

1. An abrupt stop of the backlink construction is never recommended. If you have built up a lot of backlinks for a website in the last few months and will stop immediately from today to tomorrow, the page will probably fall back into the ranking!

2. Pay attention to the naturalness of the backlink structure. The backlink profile can be analyzed, for example, on ahrefs.com or majestic.com.

3. If you always place backlinks with the same text (anchor text), this is often interpreted by Google as manipulation. Therefore always vary the link names of the manually generated backlinks. Check your competitors anchors for your search term. With which anchor texts could these websites storm the front ranks at Google?

4. How many backlinks you put and how regular, also depends on your website itself. A small niche page should not get 100,000 new backlinks a month. Always try to avoid Link Spam. Too many backlinks in too short a time are also very suspicious.

5. Notice where the link to your site is placed. Links that are, for example, in the footer, are rather weighted by Google rather than backlinks from a topic-relevant contribution in the content area of ​​the website.

6. Do not just set DoFollow backlinks, but also some NoFollow backlinks. Each natural backlink profile also has NoFollow links.
What are DoFollow and NoFollow links? As already described, backlinks give their linkjuice to the linked website. If a link is now set to a web page with the "NoFollow" attribute, the linked page no longer receives a linkjuice.
A normal backlink without the "NoFollow" attribute is therefore always more valuable. NoFollow links are not generally bad. A NoFollow backlink on a well-visited website (eg Wikipedia) can give you increased traffic and is thus also a valuable link despite NoFollow attributes.

7. Backlink build-up is and remains a dangling sport. Do not expect great success immediately after a few days. It may take months to make the first successes visible.
 
8. Check the websites before placing a link there. Further up you already have already learned how to analyze a website. For example, websites that have many outgoing links pass very little on their linkjuice.
 
9. Always try to implement a topic-relevant backlink construction. It is particularly important that the link is surrounded by a content that fits into your target page.
 
10. Make sure that most of the links you receive come from websites that are written in the same language as your landing page.
 
11. Also be sure to link not only your main page, but also to place deep links, i.e links to subpages.
 
12. Do not be stingy with outgoing links on your own website. But always be sure to link to websites that offer added value to your readers!

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