Google Webmaster Tools Update 2017

This month we’re looking at a Google Search Console update, Google adding a ‘news feed’, AMP content, a new version of AdWords Editor, new call bid adjustments and Google adding ‘holiday rentals’ to its Hotel Search.   Google Search Console (GSC) update In last month’s round-up we looked at how long it takes...

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Social Media Engagement Metrics

What does all of this have to do with social media metrics? On the face of it, nothing much.But look deeper, and you’ll see that this particular sports story means nothing without being put into historical context. That 76-year wait turned a great win into a momentous one. While you will not have to wait 76 years to see results from...

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Facebook Marketplace is to Receive Advertisements

Facebook is looking for new opportunities for advertisements. Since the space in the newsfeed is slowly running down, advertising in its own volume should be able to be shown in the future. A test is currently running.Facebook wants to display ads on its own in the future. As the company now reported, there should be a test, in which...

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Website Analytics, AB Testing & Personalization Solutions : Career Ladder of Website Optimization

With the goal of better understanding the impact of their own website on the basis of visitor movement patterns, many e-commerce and online marketers have already integrated web analytics into their daily work. Versatile tracking options, the graphical preparation of the data in complex dashboards, and, last but not least, the relatively...

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Best Marketing Strategy for Online Business

Best Online Marketing StrategiesSetting up and developing a successful internet marketing business begins by setting a good internet marketing strategy. Without online marketing strategy because you do not have a clear "plan of attack" and therefore, you do not know what activities bring you closer to your goals. In this blog post I...

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How to Migrate from HTTP to HTTPS

Google has not specified the penalty to give more to 301 redirects .. and that's good news! When you're developing a new shop, but want to move along many of your old web pages, often changing the URLs of those old pages. When live your new shop, but also, for example when switching from your shop to HTTPS, you will need to implement "301...

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