Facebook is looking for new opportunities for advertisements. Since the space in the newsfeed is slowly running down, advertising in its own volume should be able to be shown in the future. A test is currently running.
Facebook wants to display ads on its own in the future. As the company now reported, there should be a test, in which the new advertisements are only a small part of users in the US are displayed. Afterwards, one wants to evaluate the general responses before Facebook wants to take further steps to the new feature, now announced Michelle Bonner Techel, Product Marketing Manager at Facebook, in a statement. Launched in October last year, the online service was designed to help users buy and sell things across the network.
Test with free advertisements
Since it is still a test run, no ads for the volume can be purchased. Instead, Facebook uses advertising that is already visible in the newsfeed and uses it for the volume. This "experiment" is free for the owners of the selected ads. The new advertisements will have the same appearance as in the newsfeed. The user will not be able to buy the advertised product directly via Facebook, but will land with a click on the advertisement on a landing page specially designed by the advertiser.
Volume rewards mixed reviews
The new feature, which is currently only found in the Facebook app, has not yet been convincing all users. Although or perhaps just because it is free for the user and Facebook does not deserve anything on a sale, the bad quality of the products is particularly criticized. In an article from March this year, the volume is compared to a junk store to get rid of things. Although there are no official figures on how much is actually sold across the markets, however, it needs to have enough access that Facebook is lucrative enough for advertisements.
Facebook wants to display ads on its own in the future. As the company now reported, there should be a test, in which the new advertisements are only a small part of users in the US are displayed. Afterwards, one wants to evaluate the general responses before Facebook wants to take further steps to the new feature, now announced Michelle Bonner Techel, Product Marketing Manager at Facebook, in a statement. Launched in October last year, the online service was designed to help users buy and sell things across the network.
Test with free advertisements
Since it is still a test run, no ads for the volume can be purchased. Instead, Facebook uses advertising that is already visible in the newsfeed and uses it for the volume. This "experiment" is free for the owners of the selected ads. The new advertisements will have the same appearance as in the newsfeed. The user will not be able to buy the advertised product directly via Facebook, but will land with a click on the advertisement on a landing page specially designed by the advertiser.
Volume rewards mixed reviews
The new feature, which is currently only found in the Facebook app, has not yet been convincing all users. Although or perhaps just because it is free for the user and Facebook does not deserve anything on a sale, the bad quality of the products is particularly criticized. In an article from March this year, the volume is compared to a junk store to get rid of things. Although there are no official figures on how much is actually sold across the markets, however, it needs to have enough access that Facebook is lucrative enough for advertisements.
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