Great plans and a small budget - not just startups know the difficulty, if the expected increase in sales and the existing marketing budget go far apart. Also, the planning of pay-per-click campaigns is not easy.
But: No reason for sweat breaks! With these tips, your PPC campaign will be a success despite a tight budget.
But: No reason for sweat breaks! With these tips, your PPC campaign will be a success despite a tight budget.
PPC - What is it?
PPC stands for Pay-Per-Click and is a billing model in online marketing. Pay-Per-Click campaigns are not billed per advertising or sales, but per page i.e. click on ads.
PPC stands for Pay-Per-Click and is a billing model in online marketing. Pay-Per-Click campaigns are not billed per advertising or sales, but per page i.e. click on ads.
A common vendor of this model is, for example, Google AdWords - advertising ads and sponsor links, which appear as search results with the yellow "Add" ad at the top as well as the margin are advertising ads calculated according to this model.
In order to appear high up here, you are bidding on keywords - and of course you can spend more money than you might like.
But even with a small budget, you can start sending successful PPC campaigns when you pay attention to a few things.
In order to appear high up here, you are bidding on keywords - and of course you can spend more money than you might like.
But even with a small budget, you can start sending successful PPC campaigns when you pay attention to a few things.
How your PPC campaign works despite a small budget?
1. Bring your resources to the point
- Put the customer gadgets on: What search terms would customers use possibly to find your products?
- Record the most important four to five keywords that are relevant to your business.
If you are planning to travel Andaman, your top keywords would be "Andaman honeymoon package", "honeymoon packages in Andaman with prices", "Andaman packages by cruise" and "Andaman Tour package by Ship".
Choose one or two keywords from this selection. The AdWords keyword planner can help you, because it shows you which search volumes show the individual search terms and how expensive the average click is (Cost per Click).
In order to achieve a higher search engine ranking, the strategy of keyword phrases, the so-called "long tail keywords", can be used. Keyword phrases are combinations of less used search terms, but in their combination generate the most clicks on your page. Therefore, quality-clicks at much lower prices than the top keywords.
Choose one or two keywords from this selection. The AdWords keyword planner can help you, because it shows you which search volumes show the individual search terms and how expensive the average click is (Cost per Click).
In order to achieve a higher search engine ranking, the strategy of keyword phrases, the so-called "long tail keywords", can be used. Keyword phrases are combinations of less used search terms, but in their combination generate the most clicks on your page. Therefore, quality-clicks at much lower prices than the top keywords.
2. Use your keywords profitably
Keywords are not self-purpose. You should catapult your company in the targeted search for the top and thus boost your sales.
In order to do this, I recommend you to go through the three following steps and repeat them on a regular basis:
Keywords are not self-purpose. You should catapult your company in the targeted search for the top and thus boost your sales.
In order to do this, I recommend you to go through the three following steps and repeat them on a regular basis:
- Invest and offer enough for your trump keywords; That is, so much that you appear on Google with it.
- Test ads with different keywords, and see which generates the highest click rate.
- Make sure that your landing page also contains relevant content for the search terms.
Your goal should be that your campaign with your chosen keywords appears at the top of the search results - most likely right under the search box at the top. Because that is what is seen by your target group as a search result first.
3. Save through target group
Personally, our PPC campaigns have shown that the more the ad is targeting the product, the more cost-effective and successful it is.
Of course, you can control this in detail, but the following three tips will help you to significantly improve this odds:
Geo-targeting for targeted customer interaction
The profitable use of keywords naturally also means that companies operating in a particular region or their clients from a particular region will limit their ads to that region as well.
If the travel company determines that mainly residents from the north and south of America book a trip to the Andaman, the company can align its ads precisely to these states or regions.
Build customer loyalty by retargeting
Another strategy to increase profitability is retargeting. People who have visited your site will see your ad as they continue to surf the web. This is an extremely effective way to recall visitors and move them to a purchase or contract conclusion.
Personally, our PPC campaigns have shown that the more the ad is targeting the product, the more cost-effective and successful it is.
Of course, you can control this in detail, but the following three tips will help you to significantly improve this odds:
Geo-targeting for targeted customer interaction
The profitable use of keywords naturally also means that companies operating in a particular region or their clients from a particular region will limit their ads to that region as well.
If the travel company determines that mainly residents from the north and south of America book a trip to the Andaman, the company can align its ads precisely to these states or regions.
Build customer loyalty by retargeting
Another strategy to increase profitability is retargeting. People who have visited your site will see your ad as they continue to surf the web. This is an extremely effective way to recall visitors and move them to a purchase or contract conclusion.
Also in retargeting, your ad is very likely to reach the visitors who are interested in your products or services. And more affordable than a normal Adwords campaign is the retargeting as well.
How does retargeting look in practice? Back to our ship travel provider in the Andaman. The company could, for example, appeal to all visitors to the website who have already read the trip services but have not booked a trip yet. With this target group, it is extremely likely that they are planning to book a trip to this region and have already taken the company in the narrower selection of travel providers. Retargeting can be used to provide the missing incentive for booking.
4. Bing Ads
Many marketers do not have Bing at all. Bing and Yahoo in Europe have a market share of 7 percent, in the US even 30 percent. The Bing market share is far behind that of Google, Bing Ads have quite their right and a lot of advantages. There is often less competition in the individual keywords, that is why the cost per click (CPC) is also significantly lower than in Adwords.
Bing Ads is built in the same way as Adwords, so you can transfer your campaign directly and uncomplicatedly. Try it out and see if the searchability in the Bing and Yahoo network is worthwhile for you.
The various campaign approaches presented here are fairly general, but can easily be transferred to companies in the various sectors. It does not always depend on the size of the budget, but depend on where and how efficiently it is used. Thus, PPC campaign succeeds on a small budget.
How does retargeting look in practice? Back to our ship travel provider in the Andaman. The company could, for example, appeal to all visitors to the website who have already read the trip services but have not booked a trip yet. With this target group, it is extremely likely that they are planning to book a trip to this region and have already taken the company in the narrower selection of travel providers. Retargeting can be used to provide the missing incentive for booking.
4. Bing Ads
Many marketers do not have Bing at all. Bing and Yahoo in Europe have a market share of 7 percent, in the US even 30 percent. The Bing market share is far behind that of Google, Bing Ads have quite their right and a lot of advantages. There is often less competition in the individual keywords, that is why the cost per click (CPC) is also significantly lower than in Adwords.
Bing Ads is built in the same way as Adwords, so you can transfer your campaign directly and uncomplicatedly. Try it out and see if the searchability in the Bing and Yahoo network is worthwhile for you.
The various campaign approaches presented here are fairly general, but can easily be transferred to companies in the various sectors. It does not always depend on the size of the budget, but depend on where and how efficiently it is used. Thus, PPC campaign succeeds on a small budget.
No comments:
Post a Comment